New Delhi, Oct. 28 -- As companies around the world continue to embrace artificial intelligence tools and integrate them into their workflow, Amazon has warned its employees against tokenmaxxing, claiming that looking at AI adoption through these metrics is 'deeply flawed'. Tokenmaxxing refers to the aggressive usage of AI tokens by coding agents or employees to complete tasks.

Until recently, as companies pushed employees to use more AI tools in their daily tasks, tokenmaxxing was seen as a badge of honor, with companies like Meta, Amazon and Uber having internal leaderboards showing token consumption. In March 2026, Nvidia CEO Jensen Huang made headlines after stating on a podcast appearance that he'd be "deeply alarmed" if a software ...