New Delhi, May 7 -- Amazon India on Thursday announced the strategic merger of Amazon MX Player and Prime Video, creating a single, comprehensive streaming platform.

With the merger, the company aims to offer a centralised hub for Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and various add-on subscriptions.

Through the unification of these two OTT services, Prime members will gain access to an extensive library of originals and exclusives across all devices, with the flexibility to choose between ad-supported or ad-free viewing experiences, according to the company.

In a statement, Amazon India said: "Amazon MX Player will join Prime Video, bringing together India's lar...