New Delhi, April 28 -- Amazon is formalising how it builds with artificial intelligence as part of a broader push to make AI central to its engineering culture, according to a report by Business Insider. Reportedly, the tech giant's massive retail division, known internally as "Stores", has formalised its approach into a set of six "AI-native engineering tenets" designed to guide how teams should approach AI development across the organisation.

The report notes that the internal guidelines are modelled as a realistic playbook instead of forcing AI models into every possible use case. The new strategy is said to emphasise balancing speed, cost and control, with clear expectations around transparency.

The six tenets are also said to be ce...