New Delhi, June 2 -- India's streaming industry is entering a new phase of monetization, where platforms are looking beyond subscriber growth and towards extracting higher value from different consumer segments.

As paid subscription growth in India's music business remains slow yet steady, Amazon Music India is launching a three-tiered pricing strategy to lure more non-Prime users into its fold. The audio streaming platform was so far an advertisement-free experience that didn't charge customers separately and was part of the Amazon Prime bundle along with video and shopping.

It will now be available in tiers: one, a free and ad-supported service for both Prime and non-Prime users; two, as the existing Amazon Music India offering for Pr...