New Delhi, Oct. 14 -- Amazon is in talks to acquire artificial intelligence startup Decart in a deal that could value the company at around $7 billion, while Nvidia is exploring a potential acquisition or deeper investment in US AI startup Reflection AI, according to reports.

The discussions highlight how major technology companies are seeking to strengthen their positions in the artificial intelligence market through acquisitions, investments and partnerships with emerging AI developers.

According to a WSJ report dated October 11, Amazon's negotiations with San Francisco-based Decart could result in a deal soon, although the discussions could still fall apart or attract another potential buyer.

Separately, the FT reported on October 1...