New Delhi, Oct. 6 -- Recent investments in media and entertainment, from Prime Focus-backed Brahma AI raising $150 million to AI-native live entertainment discovery and ticketing platform thumpN raising over $3.75 million, might suggest that artificial intelligence has become the industry's newest investment imperative.

However, industry experts say what is emerging is a much broader investment thesis: AI is beginning to operate across the entertainment value chain, from creation and localization to discovery, distribution, personalization and monetization.

Investors are not necessarily betting that audiences want to watch AI-generated films, television programmes or music. They are betting that AI can change the economics of producing ...