New Delhi, Sept. 6 -- With AI becoming a common part of the creative process in advertising, brands and content makers assessing its effectiveness against non-AI content have a reason to cheer.

According to data from global advertising technology platform VDO.AI, on connected TV, AI-generated ads recorded a 92% video completion rate (VCR), slightly higher than the 90% seen for non-AI creatives. A similar trend appeared in online video, where AI-led ads achieved a 71% VCR compared to 70% for non-AI ads.

Industry executives say AI-guided creative assets can match the effectiveness of traditional human-made spots, provided the message is clear, the format fits and the audience targeting is on point.

Across regional markets, adoption is mo...