New Delhi, Nov. 18 -- AI-generated content is increasingly popping up on YouTube and OTT platforms - from short films and microdramas to explainers and reimagined epics - but a clear pathway to making money from it has still to emerge.

While traditional TV channels are sticking to formats with proven audiences, digital-first brands are slowly experimenting, backing AI content with advertising. Entertainment industry experts say that sponsorship of AI (artificial intelligence) shows on digital platforms will depend on the nature of the content, how well it is received, and the broader pricing and positioning of the platform it is hosted on. In the long run, advertising seems a more viable revenue model for such content than paid subscript...