New Delhi, April 23 -- Ai+ smartphones has officially announced the expansion of its product ecosystem with the launch of two new smartphone models-the Nova 2 and Nova 2 Ultra which will be available on Flipkart. Arriving eight months after the brand's foray into the Indian market, the new 'Make in India' devices aim to capitalise on the company's momentum of selling over one million units.

Madhav Sheth, Chief Executive Officer (CEO) of Ai+, noted that the brand's strategy remains focused on clear segmentation and pricing transparency. "In the last 8 months, we only launched two products...clear segmentation, no complexity," Sheth said.

The new line-up, to be available on Flipkart, is designed to serve as the anchor for a broader connec...