New Delhi, Sept. 4 -- Over the last two decades, the bedrock of digital commerce has been a single principle: simplify every interaction for the user, with optimized search, accelerated checkout, and streamlined payments. Human agency was built into every step of the commerce journey.

With Agentic commerce, that bedrock is shifting. Commerce will increasingly move from human-initiated to journeys carried out under human pre-authorization, unlocking unprecedented efficiency and more seamless experiences. AI agents will act as our proxies - navigating discovery, managing carts, placing orders on our behalf.

This transition raises critical questions. When an algorithm acts for the buyer, how can we trust it is acting true to the user's int...