New Delhi, May 8 -- Traditional "digital war rooms" of political parties-essentially campaign command centres that track voter sentiment, produce content, and coordinate rapid messaging-have existed for over a decade. Artificial Intelligence has now given them a boost, even as Agentic AI raises the stakes while challenging the way democracy functions.

While it is difficult to quantify AI's impact on the recent assembly elections in West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, its presence was unmistakable. From hologram speeches and AI-generated campaign videos to surveillance systems and even a humanoid robot at a polling booth, AI tools were widely deployed to scale outreach and personalise messaging.

The Tamilaga Vettri Kaz...