New Delhi, Sept. 3 -- After shaking up the cola market, Mukesh Ambani's Reliance is bringing Rs.10 pricing to ice cream. Reliance Consumer Products Limited (RCPL) has announced the launch of Bombay Creamery. This expands its presence in everyday packaged goods. The company is the consumer goods business of Reliance Industries Limited (RIL).

Announced on 1 September, Bombay Creamery is positioned as an affordable premium dairy brand. Its products use real dairy cream, with prices starting at Rs.10.

The range includes cones, cups, tubs, bars and sticks, offering buyers several choices. The company hopes these prices will make dairy ice creams accessible to more consumers.

The brand is initially available in Western India, with a gradual ...