New Delhi, Aug. 5 -- Food safety regulator FSSAI banned the sale of some of the most popular whiskies and rum in India - including Old Monk and Royal Challenge Whisky - for using artificial flavouring instead of proper ageing and ingredients to achieve their taste and aroma.

This sudden crackdown puts popular flavoured vodkas, such as Minty Jamun or Mirchi Mango, in focus. Will they be next? Under the Food Safety and Standards Authority of India (FSSAI) regulatory framework, the answer is no, because these niche vodkas are legally protected.

Under FSSAI (Alcoholic Beverages) Regulations, 2018, standard vodka is defined strictly as a distilled alcoholic beverage made from a neutral spirit. This base spirit must be obtained from the ferme...