BENGALURU, May 19 -- Aditya Birla Fashion and Retail Ltd (ABFRL) is stepping up investments in TMRW, its fast-growing portfolio of digital-first lifestyle brands, prioritising scale over near-term profitability.

TMRW sees the next two years as "foundation-setting years" as it scales brands, categories, and channels ahead of a larger profitability push by FY30, Prashanth Aluru, co-founder and chief executive of TMRW, told Mint in an interview.

The strategy comes even as TMRW continues to remain loss-making despite rapid growth. The business registered a 29% year-on-year increase in revenue to Rs.242 crore in the December quarter, while Ebitda (earnings before interest, taxes, depreciation, and amortization) losses narrowed marginally to ...