New Delhi, July 7 -- Truecaller on Tuesday released a report showing that voice calls continue to be the most trusted and preferred mode of business communication in India, even as growing concerns over spam and unidentified callers are reducing consumer willingness to answer incoming calls.

The report, commissioned by Truecaller in collaboration with Tata Tele Business Services (TTBS) and research firm Kantar, found that 76% of Indian consumers prefer speaking over the phone instead of using digital channels. However, 79% of businesses said customers frequently ignore calls originating from unknown numbers.

"As digital touchpoints multiply, customers are becoming more selective about what they engage with. Voice is no longer being igno...