New Delhi, March 24 -- As the assembly election nears in West Bengal, the Trinamool Congress (TMC) is taking on the Bharatiya Janata Party (BJP) with what it calls one of the 'largest decentralised' political digital ecosystems of the country.

West Bengal's ruling party has integrated its 80,000 booth workers with 1,60,000 digital volunteers that have been generating over 50 crore views/ impressions daily across platforms within the vast digital ecosystem, making it one of the most active political communication networks in India, especially among regional parties, according to Trinamool Congress leaders who spoke with Mint.

Overall, the party produces over 10,000 reels and short videos daily, focusing on speeches by Chief Minister Mama...