New Delhi, Nov. 15 -- Former India cricketer Ajinkya Rahane has invested an undisclosed amount in Bengaluru-based direct-to-consumer (D2C) cookware startup Ember, according to multiple media reports.

The investment marks Rahane's latest foray into India's startup ecosystem, adding another consumer-focused business to his investment portfolio.

The investment comes as Ember looks to expand its product portfolio, strengthen its distribution network and increase its presence in the Indian kitchenware market. The company has not disclosed the financial terms of the investment or the stake acquired by Rahane.

Rahane said his investment decisions were guided by a brand's vision, understanding of consumers and potential to create an impact. He...