New Delhi, March 14 -- A Mumbai-based entrepreneur has claimed that a single post on X (formerly Twitter) has helped his startup raise Rs.1.9 crore, highlighting how social media platforms and personal branding can sometimes help in raising capital for early-stage ventures.

According to Chanakya Shah, founder of sports hydration company UP&RUN, he was initially seeking around Rs.80 lakh to support the fledgling firm's growth. However, his post gained significant traction online and attracted far more interest than expected.

"In the end, we raised Rs.1.90 crore. Rs.1 crore from our angel network and approximately Rs.90 lakhs from X," Shah said in a recent social media post, though he did not share any more details of the process.

Shah a...