New Delhi, Oct. 10 -- Sony Pictures has found an unusual way to promote its latest film, The Social Reckoning - by taking a direct jab at Mark Zuckerberg on Instagram, a platform owned by the Meta chief executive's company.

The promotional video features actor Jeremy Strong, who portrays Zuckerberg in the film, alongside the message, "Mark Zuckerberg will LOVE The Social Reckoning (sic)." The apparent compliment quickly turns into a dig when the asterisk reveals the punchline: "Instagram doesn't fact-check most ads. Why should we? (sic)."

According to Fortune, the advertisement cuts between scenes of Strong as Zuckerberg, including a shot of the character wearing headphones and looking concerned. The clip ends with him asking, "Did you ...