New Delhi, May 3 -- Looking at her bold, singular designs, it is hard to believe that jewellery designer Bhavya Ramesh never formally studied the craft. The engineering graduate, who describes herself as "completely self-taught", started her eponymous label in 2018 with a small investment from her father, and one clear goal: "I wanted people to look at my work and say, 'I've never seen anything like this before.' That's still my only aim," she tells Lounge over a video call from Mumbai.

A D2C brand that began online, the label has, in recent years, made a confident leap into offline retail, with two stores in Mumbai and a newly launched outpost in Khan Market, Delhi. While the move signals the brand's growth, Ramesh says the real push ca...