New Delhi, July 27 -- 'Prime Video India' and Korean entertainment powerhouse 'CJ ENM' announced a multi-year distribution deal to significantly expand the streamer's K-content offering for Indian audiences. The collaboration will see a slate of 26 new titles from 'CJ ENM' being rolled out over the next two years, alongside popular titles from CJ ENM's existing content library. This collaboration is an extension of the existing global deal between 'Prime Video' and 'CJ ENM', further strengthening the association and serving as a testament to the growing popularity of K-content in India.
The deal, spanning 100+ titles over two years, further underscores Prime Video's commitment to making entertainment borderless by providing a gateway for Korean content in India. All new and upcoming titles under the deal will feature subtitles in English and dubbing in Hindi, Tamil and Telugu.
"Building on our strong global relationship with 'CJ ENM' and the deal announced last year, we're excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to 'Prime Video', we're doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India," said Shilangi Mukherji, director and head, SVOD business, 'Prime Video India'.
The slate kicks off with 'Yumi's Cells' S3, the latest instalment of CJ ENM's flagship franchise that topped streaming charts in 81 countries, including the USA, Brazil, France and the UAE. The pipeline also includes globally celebrated hits such as 'Filing for Love', which ranked No. 1 in 105 countries; the breakout series 'The Legend of Kitchen Soldier', which captivated global audiences with its innovative production; and the romantic comedy 'My Bias, My Boss', among others. Also, as part of the offering are library titles such as 'Dear X', 'Law in the City', 'Study Group', 'My Dearest Nemesis', 'Search: WWW' and 'Yumi's Cells' seasons one and two, to name a few. Featuring acclaimed talent including Kim You-Jung, Lee Jong-suk, Park Ji-hoon and Cha Woo-min, these titles are backed by compelling storytelling across a diverse range of genres - drama, thriller, romance, fantasy and action - that have captivated audiences worldwide.
Jangho Seo, EVP of Platform Division at 'CJ ENM', said, "We are pleased to collaborate with 'Prime Video India' to bring CJ ENM's acclaimed K-dramas to a wider audience in one of the world's most dynamic entertainment markets. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling."
This strategic collaboration represents the latest investment in Prime Video's growing slate of Korean content, which continues to attract viewers worldwide. 'Prime' members will be able to watch these titles as part of their 'Prime' membership, available at no additional cost.
Published by HT Digital Content Services with permission from Millennium Post.