Gurugram, Oct. 29 -- M3M India has launched M3M Black Circle, an invitation-only privilege platform offering homeowners exclusive access to luxury brands and curated experiences.
The launch comes as the company plans to expand its branded portfolio from approximately 6.9 million sq. ft. to 10 million sq. ft. by the end of 2026, targeting an additional topline of Rs 13,400 crore. The platform debuted in Paris, where owners of Jacob & Co. and ELIE SAAB residences experienced curated activities, including interactions with Jacob Arabo and Elie Saab Jr., fine dining and private luxury cruises.
The initiative builds on M3M's efforts to connect homeowners with prominent figures. Trump homeowners have previously interacted with Donald Trump Jr. in the US at his private invitation.
"Luxury today is no longer defined by what you own, but by who you know and where you are welcome," Robin Mangla, President, M3M India, said, adding that Black Circle would provide access to the founders, designers and visionaries behind leading luxury brands.
M3M India, together with Smartworld, has developed a branded-residences portfolio comprising three Trump developments, two ELIE SAAB developments and one Jacob & Co. development. The portfolio spans approximately 6.9 million sq. ft. and serves around 500 owners.
The company is also in advanced discussions with global luxury brands for new collaborations in Indian real estate, aiming to expand exclusive lifestyle experiences alongside its residential offerings.
Published by HT Digital Content Services with permission from Millennium Post.