What we saw coming in 2019, and the avalanche we didn't - Ahmad Ibrahim
Kuala Lampur, April 3 -- In December 2019, a team of researchers published an academic paper titled "Tourism of the Future - An Ongoing Challenge."
Reading it today is an exercise in poignant foreshadowing. The study, prescient and thorough, diagnosed the chronic ailments of a booming industry.
What it couldn't anticipate was the acute, global trauma that would hit just weeks later, putting all its theories through a merciless, real-world stress test.
The authors, led by Adriana Vintean, outlined a future dominated by three pressing challenges: the imperative of sustainability, the double-edged sword of technology, and the crisis of overtourism. Their findings were a clear-eyed critique of pre-pandemic "business as us...
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