Kuala Lampur, Oct. 20 -- What if the greatest barrier between science and society is not the complexity of scientific discoveries, but the way we communicate them?

A researcher may spend years unlocking the secrets of a new material, developing cleaner energy technologies or discovering solutions to environmental challenges. Yet, if these breakthroughs cannot be explained in ways that people understand and relate to, how much of their value reaches society? Surprisingly, the answer may lie in an encounter between two extraordinary minds separated by more than a century. Jane Austen, the novelist who explored the intricacies of human behaviour, and Albert Einstein, the physicist who transformed our understanding of the universe.

In Pride...