SEOUL, June 22 -- If you've ever spent 20 minutes scrolling through a food delivery app only to close it without ordering, South Korea's latest viral app may have been made for you.

Called FoodNeverComes, the app looks and behaves just like any other takeaway platform. Users can browse restaurant menus, customise their orders, enter a delivery address, choose a payment method and even track a courier on the map.

The twist? Nothing is ever cooked, paid for or delivered.

According to Fast Company, the unusual app is part of a growing wave of South Korean "dopamine sites" - digital platforms designed to recreate the thrill of shopping without spending a single cent.

It sounds absurd at first glance, but the idea is rooted in psychology. ...