Kuala Lampur, Oct. 15 -- Everyday spending may appear to be a straightforward matter of comparing prices, identifying needs and deciding what to buy. Yet consumer decisions are rarely shaped by price alone. Emotions, habits, social influences and the way products are presented can all affect how people evaluate their choices. Understanding these influences offers a useful perspective on consumer behaviour, particularly in a marketplace where shopping opportunities, promotional offers and digital recommendations are increasingly accessible.

In Malaysia, household spending remains an important part of everyday economic life. According to the Department of Statistics Malaysia (DOSM), the country's annual inflation rate stood at 1.9 per cent...