KUALA LUMPUR, July 30 -- Spider-Man fans are swinging into Pavilion Damansara Heights as TGV Cinemas transforms the mall into a superhero haven for Hero-Con, running until August 2.

Malay Mail joined the crowd yesterday as Spider Man commanded the spotlight, flanked by fellow superheroes, local favourites and a carnival of family friendly activities for fans of every age.

Designed as a community hub, Hero-Con is the place for superhero devotees to gather, connect and celebrate the ideals embodied by their icons.

And while Spider Man dominated the stage, the convention also honoured homegrown champions like Ejen Ali and BoBoiBoy.

Comics, collectibles and cosplay

More than 30 booths are featured at Hero-Con, offering visitors a range o...