KUALA LUMPUR, Aug. 29 -- Retail Summit Asia 2025 returns for its second year on September 25, rallying over 500 retailers to explore practical ways SMEs can turn customer experience into loyalty and growth.

The one-day summit at M Hotel, Petaling Jaya, puts customer experience, AI collaboration and unified commerce at the forefront, giving SMEs the edge for next year.

Organised by EasyStore, the gathering brings together retailers, business owners, marketers, and ecosystem partners to tackle practical strategies that can be applied immediately. The summit aims to prepare Malaysian retailers to meet rising customer expectations and succeed in an increasingly competitive market.

As shoppers demand more personalised, seamless interactions...