Kuala Lampur, Sept. 20 -- "Pet parent" is a term that has become increasingly familiar in everyday conversations. It describes people who see their pets as more than animals in the household and who take an active role in their care, comfort and wellbeing. The term may sound simple, but it reflects a relationship that is becoming increasingly emotional and personal.

The growing use of the term "pet parent" reflects a broader change in how many Malaysians view their companion animals. Pets are increasingly seen not merely as animals kept at home, but as companions that receive attention, care and a meaningful place in everyday family life.

That relationship is also changing the way people consume. What a pet parent chooses to buy is not ...