GEORGE TOWN, July 2 -- When Twilight Foundry Games founder William Chong began exploring his Peranakan heritage, it inspired him to preserve local culture and traditions through a video game.

He said it was unfortunate that many millennials, as well as those from Generation Z and Generation Alpha, knew little about Malaysia's rich cultural heritage.

Combining his passion for local culture with his love for traditional kuih, Chong created Kooeh: A Timeless Delight, a cosy restaurant management game released last month.

"The game was inspired by our heritage, our food, and the stories that live in both of them," Chong said at a press conference with Penang executive councillor Zairil Khir Johari during the game's launch.

He said kuih in...