KUALA LUMPUR, May 16 -- By the time the sun rose over Mid Valley Megamall this morning, Ayu Omar and her daughter Allesya had already spent nearly 10 hours waiting for a watch from the new Audemars Piguet x Swatch "Royal Pop" collection.

The 46-year-old administrator from Banting, Selangor arrived at the mall at around 9.30 last night, armed with little more than a camping chair and her daughter's laptop, which Allesya used to complete an assignment while sitting on the chair outside the Swatch boutique.

The pair were among dozens who camped overnight for the worldwide launch of the collection, a collaboration that drew crowds long before the mall's doors officially opened at 10am.

Overnight queue for limited drop

"Firstly, I like Swa...