KUALA LUMPUR, Oct. 26 -- Meta has officially rolled out a dedicated Instagram app for Apple TV users in Malaysia and globally. The new application enables you to watch content natively on your television without needing to cast or mirror from a mobile device.

This is Meta's latest effort to bring its video-first experience to shared household screens.

What you can do with Instagram on Apple TV

Instead of traditional feed browsing, the big-screen app focuses entirely on lean-back video consumption. You can watch short-form Reels, longer creator uploads and live broadcasts on your television sets.

The interface is built around interest channels that auto-play continuous video streams, making it simple to discover new clips or catch up o...