KUALA LUMPUR, May 14 -- Meta has announced a new feature called "Incognito Chat with Meta AI", which it claims enables completely private conversations with AI on WhatsApp and the Meta AI app.

According to Meta, the new feature is built on its "Private Processing" technology and is designed to ensure that conversations remain inaccessible to anyone else, including Meta itself.

The company said current "incognito-style" AI modes offered by other apps may still allow providers to see incoming questions and outgoing responses.

In contrast, Meta claims its Incognito Chat is designed so that no one can read your conversation, not even Meta themselves.

Meta added that when users start an Incognito Chat with Meta AI, the conversation becomes...