PETALING JAYA, Dec. 6 -- Malaysian consumers are increasingly turning to premium online shopping, as evidenced by strong demand for high-value brands on Lazada Malaysia during the 11.11 Global Brands Festival 2025. This shift signals rising confidence in purchasing quality products ahead of the 12.12 year-end sale.

Premium brands like Nike, Sony, Estee Lauder, Dyson, and Lancome were among the top sellers during the event, highlighting the growing trend towards higher-value products.

The electronics category also saw significant growth, with smart devices, computers and components, and gaming devices all recording sharp increases in average order value (AOV) compared to the 9.9 campaign.

Specifically, smart devices saw a 76 per cent ri...