KUALA LUMPUR, Oct. 27 -- For some Malaysian men, keeping the romance alive could mean stretching their wallets - and a new study suggests some are even willing to go into debt for a date.

According to research by Legasi Research, men continue to shoulder most dating expenses, with 59.3 per cent saying they usually pay the entire bill, compared with just 8.2 per cent of women.

"The data shows that the majority of men still bear the dating expenses, highlighting a strong adherence to traditional gender roles in courtship," Legasi Research economic researcher Firdzan Nur Yassin, said today in a news conference here to present the findings.

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