JPJ taps BoBoiBoy, PapaZola to help push road safety campaigns to Gen Z and younger audiences
KUALA LUMPUR, Aug. 12 -- The Road Transport Department (JPJ) is teaming up with local animation studio Monsta Studios to bring road safety messages to younger Malaysians through animation and digital content.
Transport Minister Anthony Loke Siew Fook said the collaboration was part of efforts to strengthen the country's road safety agenda by using digital content, animation, social media and creative storytelling to deliver safety messages.
"In our efforts to foster a culture of safety, our approach must also evolve in line with changing times. Young people today are more engaged with digital content, animation, social media and creative storytelling," he said in his speech at the Transport Ministry's monthly assembly and launch of its ...
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