SEOUL, Sept. 29 -- Blackpink's Jennie is adding another major name to her growing list of brand partnerships after being named the new face of Lotte Department Store.

The appointment marks the department store's first brand ambassador selection in about a decade, with the singer set to feature in a nationwide marketing campaign beginning Thursday.

The campaign will put her front and centre across Lotte Department Store's physical stores as well as its online and offline platforms, Korea JoongAng Daily reported today.

Built around the catchphrase 'As I Am', the campaign will draw on Jennie's image as an artist known for expressing her individuality, according to the company.

Fans will get their first look at the campaign's promotional ...