KUALA LUMPUR, April 8 -- In Malaysia's fast-evolving streaming landscape, the rise of Chinese drama fandom is no longer a niche trend.

As audiences become more diverse and digitally connected, platforms like iQIYI are turning casual viewers into loyal followers.

Today, C-Dramas stand out as one of the platform's fastest-growing genres locally, with titles such as The Best Thing, Moonlight Mystique, and Speed and Love drawing strong engagement.

As Dinesh Ratnam, senior managing director of iQIYI South-east Asia, puts it, "Chinese content is now one of the fastest-growing genres here, enjoyed by Malaysians of all races, ethnicities, and backgrounds."

At the same time, iQIYI has invested in local productions, building a slate of Malay-la...