SEOUL, May 14 -- South Korean entertainment company HYBE has unveiled a revamped corporate branding system centred on music, technology and fan experiences as part of its long-term growth strategy.

According to The Korea Herald, HYBE said on Wednesday the update includes a new mission, vision and corporate identity reflecting its expansion into broader entertainment services.

The company introduced its new mission statement, "Discover a new universe, unlock an immersive journey," saying it reflects its goal of delivering immersive experiences through artists, content and services while helping audiences explore new entertainment worlds.

HYBE said its previous mission, "We believe in Music," will continue to be used by its music divisio...