Kuala Lampur, June 13 -- For over a century, the car industry and the rubber business share an invisible pact, the tyre. Now, the pact is breaking. The world is going electric, and the humble tyre under your car is about to become a battleground. Nearly 70 per cent of all rubber produced on this planet - both natural and the synthetic - ends up as tyres. But electric vehicles (EVs) are a different beast. They are heavier, quieter, and focused on one thing: range. An EV driver's greatest anxiety isn't speed-it's watching that battery meter drop. And every time a tyre flexes and deforms against the road, it wastes energy as heat. That's called rolling resistance. For a petrol car, it's an annoyance. For an EV, it's a crisis. The solution se...