KUALA LUMPUR, Nov. 11 -- China's growing influence among Chinese Malaysians youths is increasingly visible not only through the products they buy, but also through the entertainment, social media platforms and language trends.

Participants in a recently published IMAN Research study described exposure to Chinese digital platforms and content, including trends, slang and expressions, have spread beyond China through online communities.

The report, Kami Orang Sini Juga: Chinese Youths and Democratic Belonging - The Politics of Pragmatism and Fairness, examined how such exposure shapes everyday cultural consumption, particularly among young people familiar with Mandarin.

However, the researchers found that consuming Chinese content did no...