KUALA LUMPUR, Oct. 26 -- Despite the wave of skincare products and devices now available for home use, Malaysians still value professional facials for the expertise, trust and time out they offer, says EMAX Corporate chief executive officer Wilson Lee.

Lee, whose group owns homegrown beauty chain Beaute Library, said skincare was increasingly seen as a form of self-care rather than simply a fix for skin problems.

"People may have access to good products and tools at home, but a professional facial gives them the opportunity to step away from their daily routine and have their skin cared for by someone with the right knowledge and experience.

"It is also about the trust that comes with knowing you are in the hands of a professional," he...