SINGAPORE, June 4 -- Hair salon chain HairFun has admitted to using unfair trade practices targeting elderly customers and has agreed to cease such conduct, refund affected individuals, and implement consumer protection measures, authorities said.

The Competition and Consumer Commission of Singapore (CCCS) launched investigations into HairFun following complaints received by the Consumers Association of Singapore (CASE) about aggressive and misleading sales tactics, according to a report published in Channel News Asia today.

Unannounced visits to three HairFun outlets in October 2024 revealed that from May 2023 to July 2024, the salons lured elderly customers with offers of low-cost haircuts, then pressured them into paying for expensiv...