SHAH ALAM, June 4 -- "What's in a name? That which we call a rose/By any other word would smell as sweet."

The Bard had it right, perhaps, in his iconic play, Romeo and Juliet, but I wonder if a cake or kuih by any other name would taste as manis?

This feels like the appropriate question for the sweetly named Manis by WildFlour, a bakery-cafe in Section 6, Shah Alam.

For co-founder Shazana Shukor, the connection began long before she ever considered running a cafe.

"I grew up in a very food obsessed family," she says. "We love cooking and eating out and plan holidays around where we would get to eat."

As a child, Shazana worked her way through cookbooks and recipes clipped from magazines, encouraged by parents who treated her culinar...