KUALA LUMPUR, April 22 -- You would have been hiding under a rock, if you hadn't noticed that the Klang Valley is having a Korean food moment. 

Perhaps it's not so noticeable since it creeps up year by year as more Korean barbecue joints pop up. 

As natives from Mainland China expand their footprint into Malaysia at almost every corner (mee tarik, anyone?), Koreans seem to be neck and neck in their push for supremacy in the F&B business. 

While their numbers aren't as high, the Korean approach casts a wider net for diners' appetites fuelled by an endless love for K-pop and K-drama that transcends all ages. 

Nowadays, Korean staples like fried chicken or jjajangmyeon have been sidelined by exciting new concepts from...