KUALA LUMPUR, March 2 -- Malaysian entrepreneur and content creator Khairul Aming has entered his ninth year of sharing Ramadan recipes, and things are heating up.

The 34-year-old continues his '30 days 30 recipes' tradition for buka puasa and sahur, but fans are finding it harder than ever to keep up.

This year, many followers are overwhelmed not just by the complexity of some dishes but by the sheer volume of recipe videos Khairul is posting.

So far, Khairul has uploaded around 24 recipe videos, with up to three or four a day compared to two last year.

His sterner approach and close tracking of followers' progress has left many feeling stressed by the added pressure.

Several social media users, local celebrities, and even companies...