KUALA LUMPUR, Aug. 21 -- If you follow Chinese social media you might already have heard of BiliBili, China's answer to YouTube.

On August 19, the service confirmed it was going international, with an Android app for global users already being available while an iOS app is coming soon.

A Discord account has been made to help educate users on how to post their videos on the website and marketing itself by saying that the site aims to reach "Gen Z Coded, affluent and well-educated" users.

What is BiliBili?

It's a video sharing website. Think YouTube but China-based and until now, mostly skewed towards users in Mainland China.

In recent years it started offering paid subscriptions with premium content including a decent library of Japan...