SEOUL, Aug. 25 -- BTS member Jimin is starring in a new global campaign by Google for its artificial intelligence assistant Gemini, showing how he uses the tool to help translate messages for fans.

The campaign features the K-pop star using Gemini to find the right words to convey his feelings when communicating with fans, The Straits Times reported citing The Korea Herald/Asia News Network.

Jimin said he takes care over his choice of words when writing to fans and wants his messages to reflect his genuine feelings.

"When I am sending out letters to fans, I tend to choose each and every word carefully," he said.

The campaign comes after Google and BTS teamed up earlier this month for a takeover of Sphere, the entertainment venue near ...