India, March 14 -- Long before social media and paparazzi, there was a time when celebrities only existed through the big screen, red carpets, and glossy magazine spreads. We knew them only through their iconic characters and gossip. But today, celebs have pulled back the curtain of untouchable stardom by giving glimpses of their personal life through YouTube and Instagram. Celebrity vlogs (or video blogs) have turned social media into a backstage pass to their kitchens, living rooms, balconies, movie sets, and vanity vans. These candid clips are more addictive than some polished PR moments. They are no less than high-profile influencers, thanks to their sincere vlogs.

The exponential views on these videos are proof that the audience abs...