India, March 17 -- In the fast-evolving world of fashion, the old rules of "strictly following trends" are being discarded in favour of a more intimate philosophy: fashion as an extension of the self. Leading this cultural shift, Myntra has launched its latest campaign, "Fashion As YOU Like It," featuring Bollywood style icon Kiara Advani.

The campaign is more than just a visual treat; it is a manifesto for the modern dresser who values individuality over rigid norms. To bring this vision to life, Myntra has introduced 'Freshly Found', a dedicated discovery-led section on the app that curates a mix of emerging Indian D2C (Direct-to-Consumer) labels.

The global wardrobe, refined Beyond the basics The foundation of the modern wardrobe has...